→ help to make better contents &
→ Potential oppertunites :
How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions:
https://neilpatel.com/blog/how-netflix-uses-analytics/
→ Netflix use analytics, user data to predict users' preferences to decide which film are they going to buy licenses, for those without enough viewership, Netflix won't renew the license cost.
How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions:
How Netflix pay for film licenses:
https://seleritysas.com/blog/2019/04/05/how-netflix-used-big-data-and-analytics-to-generate-billions/
→ Fees collected from subscribers, coupled with capital raising through new debt issues, allow Netflix to invest in content, either through in-house production or license agreements with content providers.
Netflix pay to content providers. The exclusivity of licensing agreements would affect the price (non-exclusive are generally less expensive because it diminishes the content's value)
How Netflix's recommendation system works: (for the UK)
https://help.netflix.com/en/node/100639
→ Netflix estimate the likelihood that you will watch a particular title in their catalog based on a number of factors including: